Stop Operating. Start Owning.
Your business isn't generic.
Your tools shouldn't be.
Every small business gets the same generic POS — built for everyone, optimized for no one. PointeOS is different. Three purpose-built operating systems for restaurants, retail, and services — each one designed from the ground up for how your business actually works.
PointeOS
The Operating System for Small Business
Eate
Restaurants
Carte
Retail
Booke
Services
75%
of restaurant orders are now off-premises — yet up to 90% of independents don't even have their own ordering
Restaurant Pain
97%
of consumers search online before buying locally — yet 46% of small retailers have no digital presence
Retail Pain
48%
of service businesses still manage appointments manually — yet 75% of customers prefer to manage and book online
Services Pain
85%
of small business owners feel trapped in their own business — yet nearly 95% of them feel they have no support system to improve
Small Business Owner Pain
$11.75 Trillion flows through small businesses in restaurants, retail, and services every year — yet 60% of owners are breaking even or operating at a loss.
We're here to make sure more of it stays with the owner.
Built for everyone means built for no one.
The big-name POS platforms all sell the same system to every type of business. A restaurant gets the same core system as a barbershop. A boutique gets the same dashboard as a food truck. They call it "flexible." We call it lazy. These platforms were built for scale, not for you.
And the real problem goes deeper. These tools aren't designed for small business owners who are still figuring out what they need. So owners end up overpaying for features they'll never use — or underbuying, getting the bare minimum features, and losing customers because of what's missing. Either way, they're stuck.
The big players built their platforms for the big boys — chains and franchises that can afford to experiment. Independent owners can't take that risk. They need software that meets them where they are, not where enterprise companies wish they were.
What small business owners have been asking for.
Three distinct systems — each one designed from the ground up for the industry it serves.
Eate
Restaurants
A POS built specifically for food service. Online, mobile, QR ordering, and delivery integrations you actually need. Purpose-built from day one.
Carte
Retail
A POS built for the seller — from Etsy shops and flea market vendors to boutiques and full-scale retailers. A digital presence from day one. Pickup and pre-order built in.
Booke
Services
A POS built for services — salons, appointments, solo operators. Easy for customers to find you, book you, and come back. Easy for you to manage it all without the stress.
Launching Q1 2027
100% of our customers get affordable tools they need from day one.
More than just software. We're a growth partner.
Technology is only one-third of the picture. The right business and marketing intelligence is what changes everything.
Technology
Business Intelligence
Marketing Intelligence
Technology
Purpose-built cloud POS systems for restaurants, retail, and services.
Business Intelligence
Tools that tell you where to reduce inventory costs by location. What to increase or decrease your prices to — and by how much. How to properly engineer your menu for your area. The little things that make a big difference, done much better.
AI-Driven
Marketing Intelligence
Tools that know who to target and generate the right SMS message for the right audience. Based on what time you actually have — which social platform to focus on and what to post. Marketing that works for you, not more work for you.
AI-Driven
Most providers try to give you too much, too fast — complex portals you'll never use. We focus on the small things that have the biggest impact on your business, and make them easy.
100% of the small businesses we work with know and feel they have the support they need to grow.
From Eate Digital to PointeOS.
We didn't plan to build an ecosystem. The market pulled us there.
2023–2024
The Beginning
We bootstrapped, took on a small angel investment, and a nimble team built Eate (Restaurant POS reimagined) from the ground up — a full SaaS platform with POS, KDS, mobile and online ordering, QR codes, and a website builder. Then we launched, listened, and iterated.
2025
The Expansion
Clients started asking: “Can you do this for my retail store?” “Can you help me book appointments?” We looked at those markets, saw the same problems we’d already solved, and the multi-vertical vision was born.
2026
The Ecosystem
We rebranded to PointeOS and began building the ecosystem. Carte (Retail POS reimagined) launched in Q1 2026, with Booke (Services POS reimagined) expected to launch in Q1 2027 — bringing the same purpose-built approach to retail and services.
We were the customers first.
Before we built PointeOS, we were the ones sitting across the counter — experiencing the frustration firsthand, watching owners struggle with tools that weren't built for them. We brought fresh eyes and real expertise in operations, technology, and business strategy to an industry that keeps recycling the same ideas from the same people — and wondering why nothing changes.
Founders
Jefferey
Co-Founder & CEO
Ex-Goldman Sachs, 13+ Years Driving Value Creation & Growth in Portfolio Companies
Max
Co-Founder & Chief AI Officer
Ex-VC, 10+ Years in Data & Analytics
Lance
Co-Founder & CTO
10+ Years in Enterprise Software Engineering
The Team
Strategy & Transformation
With years of hands-on work alongside small business owners through turnarounds and optimization, data-driven growth is at the core of how we advise and build.
Operations, Data & AI
With a background in growth strategy, process automation, and venture capital operations, efficiency and intelligence are the framework for how we aim to make operators' lives easier.
Technology
With backgrounds in web and mobile development, a two-person squad architected and built an entire enterprise cloud platform from scratch — POS, KDS, mobile apps, web/online ordering, ecommerce, and cloud infrastructure.
Finance & Capital
With a background in investment banking and private equity, financial strategy and cost optimization are imperatives for how we've built it and advise our clients.
Industry
With careers at tech firms like McDonald's, Ticketfly, and Eventbrite — and experience running uniquely positioned small businesses — we've lived the problems we're solving and understand the unique challenges. Nearly every member of the team has attempted their own small business.
Creative & Studios
With deep experience in brand identity, product design, and creative direction, every touchpoint is intentional.
*Strategic Advisors
07 — Connect
Stop operating.
Start owning.
The shift from being an employee in your own business to building a community cornerstone.
The future of small business starts here. Whether you're a business owner, investor, or potential partner — let's talk.
